GAMESTOP
Branding | Packaging | Illustration | Advertising | Digital | Print
I was challenged with rebranding an organization of my choice for my Corporate Identity class. I decided on GameStop. After much research and exploration, I was able to create an updated logo and identity system that stayed true to their brand while also enhancing the in-store experience. This rebrand also pushes the message that GameStop unites gamers.
Identity System
Used Game Sleeve
Retro Game Case View 2
Retro Game Case View 1
Employee Name Tag
ONLINE PRESENCE
To reflect the ever-changing video game industry, the organization’s social media presence and website were revamped as well with the former featuring a new interactive and animated annual report.
Facebook Page
Website Homepage
Annual Report Landing Page
Annual Report Page
Revenue Infographic
Store Count Infographic