GAMESTOP

GameStop_Attributes.png

Branding | Packaging | Illustration | Advertising | Digital | Print

I was challenged with rebranding an organization of my choice for my Corporate Identity class. I decided on GameStop. After much research and exploration, I was able to create an updated logo and identity system that stayed true to their brand while also enhancing the in-store experience. This rebrand also pushes the message that GameStop unites gamers. 

 

Identity System

 

Used Game Sleeve

Retro Game Case View 2

Retro Game Case View 1

Employee Name Tag

 

ONLINE PRESENCE

To reflect the ever-changing video game industry, the organization’s social media presence and website were revamped as well with the former featuring a new interactive and animated annual report. 

 

Facebook Page

Website Homepage

 

Annual Report Landing Page

Annual Report Page

 

Revenue Infographic

Store Count Infographic

 
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